You've been showing up for years. Your audience is warm. Your offer is real. So why isn't it converting?

You already know this isn't a visibility problem.

You're on stages. You're doing the collabs. You're posting. People comment, they respond to your stories, they slide into your DMs to say how much they needed to hear that.

And then they don't buy.

Not because your offer is wrong. Not because your audience isn't ready. Because somewhere between the content and the sale, the conversation never actually happens.

And every August you tell yourself: it's fine, it's summer, nobody buys right now. September will be different.

The £20k in 20 Days Challenge is 20 working days of doing the thing you've been putting off...with a daily structure, a DM quota, and me in the group with you every step of the way.

It starts Thursday 6th August. It ends Wednesday 2nd September.

Weekends are off. And you're going to walk into the September with more sales conversations closed, more pipeline built, and more clarity about what actually works than you've had all year.

Here's exactly how £20k in 20 days works

This is not magic. It's a pipeline.

£20,000

÷ your average sale price = the no. of sales you need

AT £5,000

per sale: 4 sales

At £2,500

per sale: 8 sales

 

You can mix and match across your offer range

A 20% close rate on genuine sales conversations (where your offer has been properly presented, in a real conversation) is conservative but realistic. To close 4 sales, you need roughly 20 real conversations. To get 20 real conversations, you need to open around 50 threads total.

Across 20 working days, that's 3-5 new DMs per day alongside daily content and stories.

This is not a big number. This is 20 minutes of intentional action, daily.

 

The reason most coaches don't hit these numbers has nothing to do with their audience size or their offer quality. It's because they're not having the conversations. This challenge is 20 days of having the conversations.

 

This works if you have:

  • An existing offer at a price point that makes the maths work
  • An existing engaged audience, even a modest one of 1,000+ people
  • Willingness to do the DM volume every single day

 

This won't work if:

  • You're starting from scratch with no offer and no audience
  • You want a passive strategy that doesn't require real conversations
  • You plan to read the daily drop and not do the DMs
Join the challenge

Can I tell you what I think is actually going on?

You've been in business for a few years. You're not a beginner and you know that. Your clients get results. Your audience respects you. By most measures, you are exactly where you worked so hard to get to.

But the income is inconsistent in a way that doesn't make sense to you anymore.

You have a brilliant month and then a quiet one. You post something that lands and your DMs fill up for 24 hours (and then nothing converts.) You have conversations that feel promising and then they just... stop. You're not sure what you're doing wrong because you're not doing anything obviously wrong. You're just not closing.

And so you tell yourself the things that make it feel less personal: 

'It's just quiet in August. Everyone's on holiday. I'll focus in September when people are ready to buy.'

I'm in!

I've said it. I've watched incredible coaches say it. And every year the same thing happens: September arrives and they're starting from scratch again, trying to re-warm an audience that's moved on, re-opening conversations that went cold, rebuilding momentum they could have kept alive. Launching like their life depends on it.

The quiet August wasn't inevitable. It was a choice, yes, a choice. And a choice you chose.

The gap between your visibility and your income isn't a strategy problem. It's a conversation problem. You're creating the conditions for sales every single day. You're just not having the conversations that close them.

That's what these 20 days fix.

Everyone else goes quiet in August. That's the whole point.

Here's what happens every summer in the coaching industry:

  • Content gets vague and mostly sporadic
  • DMs stop
  • Warm conversations get left on read
  • Coaches tell themselves their audience isn't buying (without ever actually asking)

 

The coaches who have consistent income year-round are not working harder in August. They're having conversations while everyone else is resting. They're following up on warm leads while the rest of the industry has gone quiet. They're doing the unglamorous, non-performative work that doesn't make it onto a visible post, but shows up in their bank statement.

 

By the time September comes, they already have momentum. They're not starting again. They're continuing.

 

Your competition is about to go quiet. That's the best sales opportunity you'll have all year.

 

This challenge is 20 working days. Weekends off. Built specifically for August because that's when the window opens.

Join the challenge

WHAT THE CHALLENGE ACTUALLY IS

Not a course. Not a programme. A daily action plan.

Every weekday for 20 days, you get a daily drop into the WhatsApp group. It tells you exactly what to do that day across three tracks:

POST

A specific content prompt for that day (not a vague 'post about your offer' instruction). A clear angle, a job for the post to do, and an example so you know what good looks like, enough to get you started capturing and editing the images you want.

STORIES

Three story prompts every day. Each one designed to generate a specific response...a question box answer, a poll, a 'send me a DM' reply. Every response goes into your pipeline tracker. Stories are not optional decoration. They are a lead generation system.

DMs

A daily quota of new conversations to open, plus follow-up instructions for everything already in motion. Fill-in-the-blank frameworks for every stage: the opener, the deepening question, the soft ask, the objection, the close. Written to be human and non-pushy, because that's the only way they actually work.

 

You also get a pipeline tracker template with four columns: Open, Engaged, Pitched, Closed, so you know at every point whether you're on track, where your conversations are stalling, and what to do about it.

The maths is built in. You set your target on Day 1. The daily quotas are calculated backwards from that number so every day has a purpose and a measure.

And I'm in the group every day. Not as a passive moderator...actively supporting, answering questions, celebrating wins, and calling out the thing that's getting in the way when I can see it.

This is for you if...

  • You're 2-4 years into an established coaching or service-based business and your income still isn't reflecting your experience
  • You're visible...on stages, in podcasts, in collabs, posting consistently and it's not translating into consistent sales
  • You have a warm audience who loves your content and almost never buys from it
  • You've had good months and inexplicably quiet months with no clear understanding of why
  • You know the DMs are where the sales happen (you've just been avoiding them, or pushing them too hard) 
  • You have multiple offers and no clear system for moving people through them
  • You are, if you're honest, about to write off August and part of you knows that's a choice, not a fact
I want £20k in 20 days!

This is not for you if...

  • You don't yet have a clear offer or an engaged audience to sell to
  • You're looking for a passive, course-based programme to consume in your own time
  • You want a strategy that doesn't involve direct conversations with real people
  • You're not willing to post, run stories, and send DMs every weekday for 20 days
Register me for the challenge

What I actually want for you

I want you to have a Tuesday in September where you wake up and the sales are already in motion.

Where you're not refreshing your inbox hoping for an enquiry. Where you're not wondering whether you need a new niche, or more followers, or a bigger launch. Where you know (because you've done the work) that the conversations are happening, the pipeline is building, and the money is coming in.

I want you to be able to take a proper summer holiday (one where you're not sneaking off to post stories from the beach) knowing that your August was the most productive it's ever been. Knowing that the people who needed to hear from you, heard from you.

I want you to walk into Q4 with momentum instead of that familiar 'right, let's start again' feeling.

And I want sales to feel like conversations, because that is what they should be. Not launches. Not performances. Not scripted pitches that make you feel like someone you're not. Just real, warm, non-pushy conversations with people who already know you and just haven't been properly invited yet.


You have been doing everything right. You've just been missing the conversation. This challenge is 20 days of having it.

£20k in 20 days

£297.00 GBP

£20k in 20 Days Challenge

 

EARLY BIRD: available until midnight Wednesday 22nd July

£222 inc VAT

 

STANDARD PRICE: from midnight 22nd July

£297 inc VAT

 

What's included:

  • 20 daily WhatsApp drops (post prompt, story prompts, DM quota, and frameworks every weekday)
  • Fill-in-the-blank DM scripts for every stage of the conversation
  • Pipeline tracker template with daily target numbers built in
  • My support in the group throughout... questions answered, wins celebrated, blocks called out
  • Weekends off (rest is part of the strategy and we model it)
  • A direct runway into September with a warm pipeline and a proven daily system

 

Sign me up

Results disclaimer

The £20k target referenced in this challenge reflects what is possible for established coaches with an existing offer, an existing engaged audience, and full daily implementation of the challenge structure.

Individual results will vary. Participation in the challenge does not guarantee any specific financial outcome. By purchasing, you confirm you have read and agreed to the full terms and conditions.