You Don't Need an Agent or a Following to Get Into Forbes and Grazia: Here’s the Pitch That Gets You Featured feat. Jenna Farmer

You already know your stuff. You've got the results, the reputation, the people who rave about you, and yet being featured in somewhere like Forbes or Grazia can feel like a members-only club you were never handed the invite to. This week I'm joined by PR expert Jenna Farmer, and she takes that whole idea apart. Jenna spent years as a journalist writing for the likes of Grazia and The Telegraph, and she now helps business owners land in Forbes, Psychologies, Women's Health, Stylist and Entrepreneur, without an agent, without a huge following, and without waiting to be picked. What I loved about this conversation is that Jenna doesn't stop at getting the feature. She gets right into how you turn press into clients, because a logo on your website is lovely, but it only counts when it's actually working for you.

Jenna shares:

• How to describe what you do so a journalist actually gets it, stripping the jargon and leading with the word that opens every door: expert

• The difference between reactive and cold pitching, and why answering what a journalist is already asking for is often the fastest way in (she landed in Forbes twice in one month from a single LinkedIn comment)

• How to write a headline the media wants, by spotting the formula each publication already follows

• The four things every strong pitch needs: who you are, your idea, why now, and why this publication

• How to leverage one feature into sales, speaking gigs, bigger podcasts and even a TEDx, instead of letting it disappear the day it goes live

• Why the data matters more than the vanity, and how to know which press is genuinely bringing you clients before you spend a penny advertising

If you've been telling yourself the media isn't for you, that you're not big enough, established enough or connected enough, this episode is the permission slip and the plan.

Have a listen, then go and send the email.

Connect with Jenna Farmer:
Instagram: @‌jennafarmerpr
Podcast: PR in Your Pocket
Free resource: 5 Business Publications Looking for Guest Contributors
Free pitch tool: score your pitch out of 100 before you hit send