How to use ads in the cost of living crisis Feat. Lisa Raehsler
Lisa Raehsler is a powerhouse when it comes to ads. As the founder of Big Click Co. and an award-winning paid media strategist, Lisa brings over 20 years of experience in PPC and social ads and if you’re looking to start out with ads this will be a game changer of a podcast episode.
It’s the cost of living crisis and there is a certain strategy you should be following to make the most out of your ads budget.
✅ Sharpen your messaging around real value
✅ Shift budgets to what’s working right now
✅ Use AI-powered bidding and smart targeting
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