The Social Sales CEO.  Your Activation Era starts now.

With Amy Atkinson.

Join The Sales Activation Lab now.

Turn your content into conversations and your conversations into sales.

Without sales calls or feeling like you’re putting the buyer under pressure.

If you're honest, this is where you're stuck...

You’re showing up and you’re posting consistently.

People are watching, liking (although even this has dipped lately), maybe you’re lucky and getting some saves.

But when it comes to sales?

Your DMs feel quiet, awkward, or full of people ignoring you the moment you talk money.

You don’t struggle because you’re bad at sales.

You struggle because no one ever taught you how activation actually works.

Selling in the DMs is a skill.

Creating content that sends people into your inbox ready to buy is a skill.

And right now, most business owners are missing both.

The problem isn’t visibility. 

It’s activation.

Your content might be good.

Your offer might be solid.

But if your audience isn’t being activated, nothing moves.

Activation is the moment someone thinks:

  • “That’s me.”
  • “She gets it.”
  • “I need to talk to her.”

That doesn’t happen by accident. It’s built intentionally.

That’s exactly what The Sales Activation Lab teaches you.

What The Sales Activation Lab Is

The Sales Activation Lab is a focused minimind-style container designed to teach you:

  • How to activate buyers through your content
  • How to move people into your DMs naturally
  • How to sell inside the DMs without calls or pressure
  • How to understand buyer psychology so you stop guessing

This isn’t theory.

It’s practical.

It’s structured.

It’s built for people who actually want results.

 

Join The Sales Activation Lab now

What you'll learn: 

Content That Activates

(Pre-Recorded Training)

(Value £299) 

You’ll learn how to create content across:

  • Awareness
  • Opinion
  • Consideration
  • Sales 

So you stop posting randomly and start guiding people toward buying. 

This is the difference between:

“Nice post” and “Can you send me the details?”

Buyer Psychology

(Pre-Recorded Training)

(Value £299) 

Understand how people actually make buying decisions. You’ll learn:

  • The different buyer types
  • Why some people watch and never buy
  • How to speak to buyers at different readiness levels
  • Why “doing more content” doesn’t fix conversion issues 

Once you understand buyers, everything else clicks.

 

DM Selling Without Sales Calls

(Live Training)

(Value £397) 

You’ll learn:

  • How to start conversations without being awkward
  • How to qualify without interrogating
  • How to move from interest to paid inside the DMs
  • What to say, when to say it, and when to stop talking

No scripts that sound robotic. No pressure tactics. Just clean, confident conversations that convert.

Plus: 

2x Live Hot Seat Calls 

(Value £249) 

This is where it gets personalised. No vague advice. You’ll get:

  • Direct feedback on your content
  • Support on your DM conversations
  • Help identifying where you’re losing momentum
  • Clear direction on what to do next

Private Telegram Group

(Value £1499) 

A focused space for 1 month:

  • Implementation
  • Questions
  • Momentum
  • Accountability

 

Who this is for 

The Sales Activation Lab is for you if: 

You’re already in business

You’re posting but not converting consistently

You know your work is good but sales feel unpredictable

You want to sell without calls or pressure

You want skills you can use again and again 

This is not for:

Brand new businesses with no offer

People who want a quick hack

Anyone unwilling to implement

Pre-Pre Sale Details

Pre-pre sale price: £111. Future price: £997

Limited to a 10 people at this price. Once this closes, it won’t be offered at this price again. 

This is the skill that changes your income. Because when you know how to:

  • Activate buyers
  • Lead conversations
  • Close confidently in the DMs

You stop relying on luck. And start creating sales on purpose.

Want in?

 

Join The Sales Activation Lab now

Follow me and stay up to date